Using a Consistent Voice and an Adaptable Tone
UX Writing | September 2026
Voice is how we sound. It’s the personality behind our words: consistent, recognizable, and uniquely Infor. Tone is how we adapt that voice to different situations. A success message, a warning, and an onboarding experience serve different user needs, so they shouldn’t sound exactly alike.
New guidelines for voice and tone provide a decision framework to help inform how you engage with the user throughout the overall user flow and in a variety of common scenarios. Here are some examples:
This error message is straightforward and prominent. It tells the user that an update is required immediately and reassures them that their work is safe.
This notification acknowledges the impact on the user, offers solutions, and helps them continue their work.
Short, scannable phrases like in this toast keep the user engaged and productive.
This error message clearly acknowledges a limitation and takes ownership of the issue.
Together, voice and tone ensure that our products feel like they come from one place—no matter who is writing the words. Questions or feedback? Send us a message in the UI-UX Design channel in the IDS Microsoft Team.